| |
What is Tracking Manager? |
 |
When you do a group mailing to your customers, you may send out thousands of emails, but for the most part you have no real indication of the success or failure of your campaign.
 |
How many people opened your email? |
|
How many people clicked on your links? |
|
When did all of this take place? |
|
 |
With our Tracking Manager software, which is included in a Group Metrics account, you can better understand what is happening to your emails. When you are doing your mailing, you simply replace your links with our trackable links, and place a small image in your email* (HTML emails only), and you can sit back while Tracking Manager tracks all of the events that happen as your email is opened by your customers.
With these types of reports at your disposal, you can figure out if your customers find your emails of interest, or what part of them they are most interested in. For instance if you are trying to sell products online, and you send out a regular newsletter with a list of new products, you could use Tracking Manager to see what your customers are most interested in. |
| |
Tracking Manager Features |
|
|
Track open rates and click through rates |
|
Option to calculate cost per click rates |
|
Enter recipient and bounce numbers for accurate reporting |
|
Track unique information, IP address, and date/time |
|
Integrate with Group Mail 5™ |
|
Full reporting features including PDF export |
|
XML/CSV export option |
|
|
|
|
|
|
